Writing effective cold emails that get a response is possible by following some easy-to-do steps
by Kerry ShellbornBranding Geek
Kerry Shellborn—a.k.a. the Branding Geek—is the Creative Director at KPI Media. He has 25 years of experience in media, marketing and design. He is also a branding coach and has helped a number of businesses successfully share their brand story.
Kerry would love to hear about your branding successes and challenges.
You can connect with Kerry via Twitter, Instagram or—the old-fashioned way—email.
Recent Branding Geek articles
Small Business
How to write a cold email that actually works in 6 steps
Retail, Small Business
Business owners: What is the most important page on your website? (Hint: it’s not your home page)
Learn the six features that your web page needs to convert visitors into buyers
by Kerry Shellborn
East Kootenay, Creston
How to handle a PR crisis without losing a brand’s reputation
A Creston dairy farm owner gives a masterclass on handling a crisis without crying over spilled milk.
by Kerry Shellborn
East Kootenay, Cranbrook, Entertainment and Hospitality, Small Business
What does a social media manager really do all day?
What does a social media manager really do all day?
by Kerry Shellborn
East Kootenay, Kimberley
Kimberley, B.C.: This is not your grandfather’s branding
How Kimberley, B.C., transitioned from a kitschy Bavarian theme to a modern brand provides a template for communities and businesses alike
by Kerry Shellborn
What’s your brand story?
Welcome to my Branding Geek column where I will share tips and examples of how to tell your brand story in a digital world
by Kerry Shellborn
