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Branding Geek

Kerry Shellborn—a.k.a. the Branding Geek—is the Creative Director at KPI Media. He has 25 years of experience in media, marketing and design. He is also a branding coach and has helped a number of businesses successfully share their brand story.
Kerry would love to hear about your branding successes and challenges.

You can connect with Kerry via Twitter, Instagram or—the old-fashioned way—email.

Recent Branding Geek articles

Graphic image showing stylized computer plus text.
Retail, Small Business Business owners: What is the most important page on your website? (Hint: it’s not your home page)

Learn the six features that your web page needs to convert visitors into buyers

by Kerry Shellborn
Photo collage of Kootenay Meadows products, along with picture of Erin Harris, co-owner of company.
East Kootenay, Creston How to handle a PR crisis without losing a brand’s reputation

A Creston dairy farm owner gives a masterclass on handling a crisis without crying over spilled milk.

by Kerry Shellborn
Dancing employees, indoor camping, high fives and bloopers—it’s all part of the fun that shows off the personality and people behind the automobiles at Cranbrook Hyundai. Photo collage.
East Kootenay, Cranbrook, Entertainment and Hospitality, Small Business What does a social media manager really do all day?

What does a social media manager really do all day?

by Kerry Shellborn
Welcome sign to Kimberley’s Platzl
East Kootenay, Kimberley Kimberley, B.C.: This is not your grandfather’s branding

How Kimberley, B.C., transitioned from a kitschy Bavarian theme to a modern brand provides a template for communities and businesses alike

by Kerry Shellborn
Kerry Shellborn sits on a bench situated beside Cranbrook’s clock tower
What’s your brand story?

Welcome to my Branding Geek column where I will share tips and examples of how to tell your brand story in a digital world

by Kerry Shellborn