Pantone’s Color of the Year for 2020 is a classic

Most people choose this colour family as their favourite

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Classic Blue paint sample

Will you include Classic Blue in your business or home? — Image from Pantone Color Institute website

The Pantone Color Institute has gone back to a classic for its Color of the Year for 2020: Classic Blue, No.19-4052.

This deep blue is the colour of ripe blueberries, the sky at dusk or serene water.

Interestingly, across cultures, generations and sexes, most people say that blue is their favourite colour. (Green comes up second.)

Pantone vice-president Laurie Pressman said the comfort of Classic Blue is needed in our fast-paced world and our current global culture at this turning point from one decade to the next.

Classic Blue evokes the following emotions or feelings:

  • calm
  • comforting
  • confidence
  • connection
  • dependability
  • trustworthiness
  • credibility
  • constancy
  • elegance
  • timelessness

This deep blue hue brings to mind both the constant and the classic, and is both genderless and seasonless.

Additionally, this indigo shade can be obtained naturally from plants, making it a colour that aligns well with the sustainability movement.

Close-up of ripe blueberries.

Ripe blueberries are the colour of Classic Blue. — Photo courtesy Getty Images

Why the Color of the Year is important

The hue chosen as Color of the Year has become increasingly influential in the world of design and brand marketing. From home decor to high fashion, designers pay attention to the Color of the Year.

Colour psychology is the study of how colours affect perceptions and behaviours. In marketing and branding, colour psychology focuses on how colours impact consumers’ impressions of a brand and influence their purchasing decisions.

In 2016, Pressman said that blue was the most popular colour on the web and additional studies have concurred. Blue represents the colour of clear communication.

So welcome 2020 with a deep breath and find Classic Blue in your indoor and outdoor surroundings.

 

Virginia Rasch

Virginia is a writer and copy editor with Koocanusa Publications. She is an avid outdoor recreationist in all seasons and has lived in the Kootenays for 10 years. With degrees in the natural sciences, she has worked as a tour guide, an environmentalist, a writer, and a copy editor of scientific publications. Virginia now brings her passion for everything green to Kootenay Business. View all of Virginia Rasch’s articles

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