Ashley Pedersen

Hard work and being conscientious is what it takes to be on top of the financial world.  Ashley Pedersen has shown herself to go above and beyond when it comes to helping her clients.

She explained to Kootenay Business magazine how this is possible.

What word would you pick (other than “influential”) to describe yourself as a businesswoman? Please explain.

Conscientious. I work hard for my clients, trying to do the best job I can for them without overcharging. My goal is to help my clients know where their money is going, and try to keep their tax payments as low as possible. I often find myself looking up extra information or filling out forms for clients that are out of the usual scope of my work just because they need it done, so why not?

What was the toughest thing you had to deal with when getting into business?

Confidence. I had the head knowledge, but as a young woman in business lacked the confidence to go with it. As the years have gone by and I’ve worked with many more clients and upgraded my skill set, I’m finding it much easier to talk to clients and prove my worth to them.

What was the last photo you took on your phone?

I would rather talk about the second-last photo, but…  The last photo was a piece of chocolate cake.  My husband asked me how my day was going, and I texted back a picture of cake.