The other oil industry

Michelle Cubin blends essential oils

Essential oils bolstered Michelle Cubin’s health when traditional medicines failed. — Photo courtesy Michelle Cubin

The oil industry is booming. Essential oils, that is. The East Kootenay’s Healing Hollow has proven the business’ viability threefold. Company founder and owner Michelle Cubin opened the first essential oil store in Fernie in 2014. Since then, she’s expanded to Kimberley in 2015, Invermere in 2016 and moved the Kimberley store to a much larger space in February. Cubin’s ambition to expand her company comes from the oil’s healing properties in her own life.

“I was blending oils for myself and friends but a growing number of people continued to ask for blends and the business grew from there,” she said. “I knew if they helped me, I could help other people too.​”

If searching for an alternative form of health care—or thriving business—explore one of Healing Hollow’s three East Kootenay locations.


Kyle Born

Kyle Born is a writer for Kootenay Business and his initials match that of the magazine—it must be fate that brought them together. View all of Kyle Born’s articles

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