Social shopping

Country Roads General Store is a fun place to shop

Sara Stuart in the Country Roads General Store in Fruitvale, B.C.

Sara Stuart is the owner-operator of Country Roads General Store in Fruitvale, B.C. — Photo courtesy Sara Stuart

Country Roads General Store has been serving Fruitvale and the surrounding area since 1989. It carries a range of one-of-a-kind gifts for your home or office as well as a wide array of livestock feed, farm supply and premium pet food. It’s a family-run business that prides itself on top-notch service. Sara Stuart is the owner/operator and says you can always count on finding something out of the ordinary.

What led you to become involved in this line of work?


What’s a recent trend in your business that you are excited about?

It’s getting older now, but I was very excited when the “industrial vintage” trend surfaced in the home decor market a few years ago. I love that look.

What aspect of being in business has surprised you the most?

I am surprised and pleased that, even with all the talk about consumers doing more and more shopping online, I still regularly see people out and about, simply enjoying shopping for fun.

What kind of workshop or seminar would be of value to you as a business owner?

Using social media to market my business. I’m hopeless in this area.

What is your passion outside of work?

The outdoors.

What’s your favourite part of your job?

I enjoy customer service and the occasional spontaneous chat.

What is your favourite product in your inventory and why?

We have a line of Canadian-made slippers by Laurentian Chief that Country Roads has carried for over two decades. Little has changed with the line in that time and it still is a strong seller every year.

What’s the best compliment your business has received?

People will come in from another town or province and let us know they make a point of stopping in every time they’re in the area. We love that.

Kyle Born

Kyle Born is a writer for Kootenay Business and his initials match that of the magazine—it must be fate that brought them together. View all of Kyle Born’s articles

Related articles

West Kootenay, Grand Forks, Cuisine, Entertainment and Hospitality, Small Business, Tourism Finally, the perfect thyme and the right plate

Taking home four golds from our Best Places to Eat and Drink Awards, The Thyme and Plate is a cut above the rest—and they’ve only been open for nine months.

East Kootenay, Fernie, Cuisine, Entertainment and Hospitality, Small Business, Tourism Line up to get your Mugshots

This cafe is serving up a different kind of mugshots in Fernie, B.C. You won’t mind standing in a lineup for these.

West Kootenay, Castlegar, Slocan, Cuisine, Entertainment and Hospitality, Small Business, Tourism This Winlaw bakery is worth driving for

Nicholas and Wendy Fominoff have set their family’s bakery apart with their handmade treats and lunches. Here is what makes their place so special.