Riding the rapids in Revelstoke

Cruise down the Illecillewaet River in Revelstoke National Park with Apex Rafting

Ralph and Debbie Koerber have been running their family business--Apex Rafting--for over 20 years in Revelstoke. — Photo courtesy Apex Rafting.

Ralph Koerber runs Apex Rafting in Revelstoke, B.C., alongside his wife, Debbie. In 1993 Ralph and Debbie moved to Revelstoke and started Apex Rafting on the Illecillewaet River. Now after over 20 years on the Illy, Ralph has led over 1,400 trips on the river. He’s a man of few words and lets the river do the talking.

What led you to become involved in this line of work?

Just started as a summer job working for a company out of Invermere.

What’s a recent trend in your business that you are excited about?

Summer tourism in Revelstoke has been increasing and that’s been shown in our numbers as well.

What kind of workshop or seminar would be of value to you as a business owner?

Social media marketing.

What is your passion outside of work?

Everything outdoors.

What’s your favourite part of your job?

Sharing the rafting experience with people who have never been.

What’s the best compliment your business has received?

Just had a TripAdvisor post that read, “Everything from start to finish was top-notch: staff, whitewater, check-in.” Doesn’t get any better than that.