A real ‘people’ person
Helping her customers to memorialize significant life events is a pleasure for Heather Masich
Can you describe your favourite type of customer at Jewels on Ninth?
It’s someone who appreciates “different” things—fine quality, customized pieces. I love talking to people and figuring out exactly what would be perfect for them. The 30-second sale is OK, but not so much fun—I like to work for it!
What pieces do you most enjoy selling?
Engagement and anniversary pieces are always special, but selling Pandora is probably the most fun. Pandora is like a modern-day charm bracelet—you build them with charms that represent important events for the person.
What other work can you see yourself doing?
If I wasn’t working in our own shop, I’d still be selling. I love to sell. I love being with the public and talking to people. I was in the insurance business for a while, in a big office, but there were no people. I love retail.
What was your first job?
My first job was in Mission, B.C., at A&W—with rollerskates!
What’s something that people might be surprised to learn about you?
Most people wouldn’t know that I love to garden. Our daughter just got married six weeks ago, in our garden. I even ventured into vegetable gardening two years ago. We have two huge gardens on our five acres.
Are you a reader?
I’m a big-time reader. My favourite writer is Harlen Coben. Right now I’m reading Crossed by Aly Condie—the second book of her series.
What’s new and exciting in your business?
We just did our first TV commercial, for Global TV—it was so fun!