Bullet Point Marketing’s blueprint for sustainable growth

Golden entrepreneur Jana Briggs has proven a small-town business can compete on a global stage

by Danielle Brost — July 16, 2026

Jana Briggs has grown Bullet Point Marketing from a local marketing agency into a business with global reach. — Amy Barrett Photography

Ten years ago, Jana Briggs was recognized as one of Kootenay Business' 40 Under 40 for building a thriving marketing business in Golden, B.C. Since then, both the digital landscape and her business have evolved dramatically. While continuing to support a loyal roster of local clients through Bullet Point Marketing, Briggs has expanded into affiliate marketing, growing an online presence that reaches audiences around the world and demonstrating that a business doesn't have to be based in a major city to have global impact.

Along the way, marriage, motherhood and a rapidly changing digital marketplace have reshaped her definition of success. In this Q&A, Briggs reflects on the lessons she's learned over the past decade, why relationships remain at the heart of her business, and how search engine optimization, authentic marketing strategies and a commitment to long-term growth continue to help both her clients and her own business thrive.

How has Bullet Point Marketing evolved since the 40 Under 40 feature ten years ago?

Over the past decade, I've enjoyed continually serving my local client base while also expanding into affiliate marketing through blogging. This geographic shift allowed me to build multiple online income streams while still staying connected to the community roots that are so important to me.

In a way, affiliate marketing has given me the flexibility to spread my wings and build something scalable, while still keeping my roots firmly planted. The online, location-independent nature of my business creates more freedom with time and income, which actually allows me to show up more thoughtfully for my local clients, rather than being stretched too thin.

It’s really been about finding that balance of growing beyond geographic limits while still staying connected to the community and clients that matter most.

What major milestones or projects stand out from the last decade?

On the personal side, getting married and becoming a mom to two children completely reshaped how I view success and work-life balance. Professionally, expanding into affiliate marketing and building a large online blog that generates traffic globally was a huge turning point. (Pssst... the secret sauce here, too, is SEO.) At the same time, I’ve been very intentional about keeping a smaller, aligned roster of clients that I genuinely enjoy working with, many of whom I’ve supported for years. That allows me to stay grounded in the relationships and real-world businesses that shaped how I approach entrepreneurship in the first place.

How has the marketing landscape in the Kootenays changed, and how have you adapted?

The biggest change has been how quickly even small rural businesses have had to embrace digital marketing. Ten years ago, many businesses were still treating their websites like online business careds. Now, business owners understand that their online presence drectly affects revenue and they have to embrace things like Google reviews, social profiles, ads, and their overall online footprint. I’ve adapted by focusing on well-rounded online growth strategies that include all those aspects like SEO, content marketing, online ads, and conversion-focused websites that help businesses rank well, and compete well.

What does your current team structure look like?

My business is still intentionally a one-woman-show, but I do need and work with a trusted group of 2-3 of contractors that I contact depending on the project, including a developer, a writer, and a designer. That structure allows me to stay hands-on with clients while still delivering full-service marketing support without losing the personal touch that has always been important to me.

What are the biggest lessons learned about growing a business in this region?

One of the biggest lessons has been that relationships matter deeply. In a smaller community, reputation travels faster than advertising ever could. People want to work with someone they trust, and that trust is built over time. I’ve also learned that businesses in this region can absolutely thrive online, but they need strategies that feel authentic to who they are rather than trying to copy what larger urban companies are doing.

How do you approach client acquisition and retention now compared to ten years ago?

Ten years ago, a lot of my business came from referrals and local networking. That hasn't really changed for me and I like to keep it that way. I focus on becoming a long-term partner rather than a one-off service provider, and I enjoy helping clients navigate growth as their businesses evolve.

What are your current goals or focus areas for Bullet Point Marketing?

SEO is always evolving, and I’m motivated by the challenge of not just keeping up, but thriving with the changes in a way that consistently delivers real results. My goals are to stay ahead of algorithm changes, and set up dialled-in online marketing systems that continue to consistently deliver real results to local clients. I am able to bring back what I learn on the international platforms, and translate those strategies into real results for local businesses.

What advice would you give your 2016 self?

I would tell myself that the best opportunities came from staying consistent rather than chasing quick wins. I’d also remind myself that building a business around the life you want is the most sustainable way to building a successful business.

Is there anything else you'd like to share with our readers?

I think one of the most encouraging things I’ve learned is that you don’t have to leave a small town to build something meaningful. Technology has opened doors that simply didn’t exist before, and it’s possible to create a business with global reach while still staying rooted in the community you love. For me, that balance has been one of the most rewarding parts of the journey.