A community-driven business
People matter most at Cranbrook’s Campbell Consignment
Carmen Woods, left, and Deanna Johnson show off their Cranbrook store. — Brendan Popowich photo
Carmen Woods has a heart for the community, and she wears it on her sleeve at her business, Campbell Consignment. This little shop of bargains just celebrated its four-year anniversary, but not without some lessons along the way.
“I’ve definitely learned how important a positive attitude is,” Woods said. “Some times are leaner than others, and things come up. You begin to understand the importance of being really supportive of community.”
Woods admits it’s been an interesting journey.
“I started in quite a big space with quite a big overhead and all those things,” she said.
Now Campbell Consignment can be found in a smaller shop at the west end of Baker Street in downtown Cranbrook. Over time, this business has found the value of establishing a niche and adapting to fit the needs of the community.
“We have probably the best selection of maternity wear in the East Kootenays,” Woods said.
In addition, the store now features a coupon wall and a wait-list for sought-after items. All of this, however, is simply a complement to low prices and an absolute commitment to quality. Every item that enters the store is hand sorted, and Woods is adamant that the items look perfect.
“Quality is huge,” said Woods. “If people are looking for low-priced, high-quality clothing, then we’re the place to go.”
Although she said that Campbell Consignment is the only all-around consignment store in the area, Woods is quick to point out the importance of connections with others in the same market. They realize that one of the best ways to help their businesses, overall, is by first helping their customers. According to Woods, Cranbrook’s consignment stores frequently refer their shoppers to a source that best fits their needs.
Campbell Consignment started through a love of children. Originally it featured only children’s wear, but has expanded to fit all needs. Ultimately, though, this store is about the people it serves. This focus has been extremely rewarding for Woods.
“My manager, Deanna is absolutely amazing. She gives so much support to moms,” said Woods. “Sometimes people just come for support. It’s a helpful, friendly environment; there’s a social aspect. My heart is totally in this—I just love it.”
Campbell Consignment is located at 812 Baker Street and is open Tuesday through Saturday from 10 a.m. to 5 p.m.
