Three Kootenay representatives on Destination BC Marketing Committee

The Tourism Marketing Committee is comprised of representatives nominated by the Regional Destination Marketing Organizations.

by Keith Powell — March 07, 2017

Tyler Beckley, of Wycliffe's Three Bars Guest Ranch is one of the Kootenay representatives on the Destination BC marketing committee. — Photo: Three Bars Guest Ranch

Destination British Columbia has announced its new Tourism Marketing Committee for 2017 and it has three individuals representing the Kootenay region.

Tyler Beckley, Owner, Three Bars Guest Ranch
Kathy Cooper, CEO and Travel Trade Manager, Kootenay Rockies Tourism
Tom Rosner, Vice President, Marketing & Sales, Resorts of the Canadian Rockies

Destination British Columbia works collaboratively with tourism stakeholders across the province to coordinate tourism marketing at the international, provincial, regional and local levels.

The Tourism Marketing Committee (TMC) provides strategic advice to the Destination British Columbia Board and CEO related to:

Marketing strategies for the organization;
Performance metrics to track the success of the organization’s tourism marketing activities, and the performance of the tourism sector; and
Ways to use Destination British Columbia funds to leverage private and public sector tourism marketing funds.

The Tourism Marketing Committee is comprised of representatives nominated by the Regional Destination Marketing Organizations (RDMOs). Two Destination British Columbia Board members also sit on the Committee, which is chaired by Destination British Columbia’s CEO.

Here is the full list of members:

Tourism Marketing Committee Members (as of January 2017):

Michael J. Ballingall, Senior Vice President, Big White Ski Resort
Brenda Baptiste, Board Chair and Interim CEO, Aboriginal Tourism BC
Tyler Beckley, Owner, Three Bars Guest Ranch
Kathy Cooper, CEO and Travel Trade Manager, Kootenay Rockies Tourism
Pat Corbett, Past Owner and Developer, The Hills Health Ranch
Clint Fraser, CEO, Northern BC Tourism Association
Ingrid Jarrett, Vice President, Business Development, Watermark Beach Resort
Andre Kuerbis, Owner, AFK Business Consulting and Services
Glenn Mandziuk, CEO, Thompson Okanagan Tourism Association
Anne Murray, Vice President, Marketing and Communications, Vancouver Airport Authority
Dave Petryk, President and CEO, Tourism Vancouver Island
Angela Rafuse, MBA - Hospitality Consultant
Mike Randall, Marketing Director, Langara Fishing Adventures
Stuart Rempel, Senior Vice President, Marketing and Sales, Whistler-Blackcomb
Tom Rosner, Vice President, Marketing & Sales, Resorts of Canadian Rockeis
Steve Smith, Owner, Crest Hotel
Ty Speer, CEO, Tourism Vancouver
Erika Stenson, Head of Marketing, Sales and Business Development, Royal BC Museum and Archives
John Stibbard, Vice President of Operations, Capilano Suspension Bridge
Amy Thacker, CEO, Cariboo Chilcotin Coast Tourism Association