Overwaitea stores in the Kootenays re-brand as Save-On-Foods

The company operates approximately 150 grocery stores in B.C. and Alberta.

The Overwaitea Store in Kimberley is one of the stores which recently re-branded as a Save-On-Foods. — Photo courtesy Kootenay Business

The re-branding of all Overwaitea grocery stores to Save-On-Foods stores throughout the Kootenays is largely complete. The Jim Pattison-owned BC-based food stores in Kimberley, Sparwood, Creston, Grand Forks, Revelstoke and Fernie are all now Save-On-Foods, with the Golden and Nakusp stores slated to be switching over in the third week in March. The company’s stores in Nelson and Cranbrook are long time Save-On-Foods operations.

Save-On-Foods offers a wide variety of unique offerings, promotions and pricing in these communities. The stores were converted overnight with minimal interruption in service.

As Save-On-Foods, the newly re-branded stores will offer the same great products at amazing value from the same familiar team, and will give customers access to even more savings through unique Save-On-Foods programs including Darrell’s Deals, Talk about Local, and Talk about Fresh Solutions.

The Overwaitea Food Group is named for its 100-year history that began with the original Overwaitea store in New Westminster, B.C. Today, the company operates approximately 150 grocery stores in B.C. and Alberta, with a focus on customizing its stores to the unique communities it serves.

“Growing our Save-On-Foods banner means we can give more of our customers what they want: high quality products at great value, in stores served by our world class teams,” said Save-On-Foods president Darrell Jones. “We are so excited to introduce the Save-On-Foods brand to our friends and neighbours in this fantastic community.”