Former Apple computer sales expert to deliver presentation in Cranbrook

Called the 7 Deadly Sins in Selling, Ian Selbie will be presenting an informative sales seminar. One of the biggest challenges facing all businesses is sales.

You can build the best prototype, product or service offering, but none of it matters if only a handful of people are using it.

Join Ian Selbie, internationally renowned sales expert and Apple’s former global sales leader for this enlightening two-hour workshop that will teach you how to avoid the 7 Deadly Sins in Selling, and transform your business into a more efficient sales organization.

This presentation is targeted towards new ventures and entrepreneurs who are new or inexperienced in sales, but will also be a great refresher for seasoned sales persons. Participants will learn about:

• lead identification,
• positioning their company,
• qualifying potential customers,
• assessing customer needs,
• earning customer engagement, and
• leveraging reference customers.

Whether you’re working in a business-to-business or business-to-consumer environment, this workshop will help you take your sales game to a new level; increasing your effectiveness and accelerating your results.

Ian’s proven sales management methodology results in increased revenues, accurate forecasts and sustainable sales effectiveness.

Who: Entrepreneurs and staff involved in sales. Priority will be given to companies working in manufacturing and technology sectors.

Where: Prestige Inn, Cranbrook

When: Wednesday, September 25, 10 a.m. – 12 p.m.

Cost: Free, but registration is required.

This presentation is made available thanks to New Ventures BC, the Discovery Foundation, and the 2-year CBT Manufacturing and Technology Sector (MATS) initiative.

About Ian Selbie

Ian Selbie, CEO and President of SalesLook, has more than 30 years of international sales experience. Through his consulting, training and coaching work, he has trained over 15,000 people in seven countries on his proven sales process and world-class methodology. His sales achievements demonstrate his adaptability, creativity and unique approach to solving strategic business challenges. While with Apple Computer, Ian was recognized in 1990 as the "Top Sales Person in the World", for his successes in developing corporate accounts. He has also received six President Club awards in nine years.