Don’t Miss the Basin Business Blender by KRIC

Cluster strategy expert Jim Bottomley will be the guest speaker at the Basin Business Blender.

We know you're special. You know you're special. What the Kootenays need, as you recently told us in our Business Retention and Expansion survey, is to tell the world how special you are.

You also told us that you'd like more training opportunities, particularly around marketing and branding. And so we bring you, the Basin Business Blender — A 3-part event for manufacturing and technology businesses being held in Cranbrook on Thursday, June 6th.

Part 1 is Breakthrough Branding — Doing Business in the Basin, a 4-hour workshop on identifying and promoting your brand.

Part 2 is the networking, appetizering and cocktailing part, followed by Part 3, the keynote by Jim Bottomley, one of Canada's leading cluster experts: Rallying Regional Innovation — Forging Success in the Columbia Basin. Read more about clusters, and how trends are converging to shape our future!

In healthy regions, competitiveness and innovation are concentrated in Clusters of interrelated industries in which a region specializes. The Regional Cluster approach to Economic Development drives innovation by forging partnerships between the private and public sector, to leverage research, and develop new products and services for companies in the region.

The focus is on growing local employment, and the resulting benefits come from successful commercialization, either by starting new companies and partnerships, growing existing companies, or by attracting new companies to the region by promoting the benefits of joining the local Cluster effort.

This special presentation will be delivered by one of Canada's leading Cluster experts, Jim Bottomley, who has made the case for more than 250,000 audience members that we are entering a whole new economy, The Age of Innovation, and the strategies for success are changing like never before.

Jim has helped many regions and cities in the provinces of Alberta, Saskatchewan, Ontario, and PEI with their Cluster strategies.

His keynote will point to ways to develop regional entrepreneurship, including its attraction and retention, and will showcase the foundations for Cluster success, including issues related to the attraction of skilled labour and investment, the connection to branding a region, and strategies to overcome barriers to Cluster success.

Jim will also provide insight into trend convergence, examining how technical, economic, social, demographic and trends in consumer behaviour are combining to affect the Columbia Basin's future.

Tickets are available for the full event, or only the networking and keynote. Click on the links above for more information or visit kric.ca.