Denham Auto Group purchases Fernie GM dealership

The dealership is now being operated by Dustin Denham, as dealer principal/general manager and Jesse Denham, sales manager.

Dustin Denham, dealer principal/manager at Denham Chevrolet GMC Buick in Fernie. — Photo courtesy Denham GM website

The Elk Valley's Coal Valley Motor Products based in Fernie, owned by Ralph Will for many, many years, has been purchased by the Denham Automotive Group.

The General Motors dealership has recently been re-branded as Denham Chevrolet GMC Buick. The dealership which features GM's Chevrolet, GMC and Buick lines is now being operated by Dustin Denham, as dealer principal/general manager and Jesse Denham as general sales manager.

The GM dealership employs over 13 people, including Allan Tuggle, Madasyn Danberg and James Heller in sales and finance.

Laura Harkies, Chris Naccarato, Tina Tull, Karl Adams, Josh Shopyk, Tim Sherar and Greg Larkin make up the new dealership’s service and parts department. Located on Manitou Road in Fernie, Denham Chevrolet GMC Buick operates Monday to Saturday.

The Denham Automotive Group, based in Wetaskiwin, Alberta has numerous dealerships across western Canada including Cranbrook’s Denham Ford.