Tales to be cherished

This author and artist team are bringing children's stories to life with their new company

Micheline Ryckman (left) and Trina Ayling (right) run offices in Cranbrook and Creston. —

Photo courtesy Ryckman Photo

When author Trina Ayling and artist Micheline Ryckman created their charming children's story Miss Emily Goes to Bat in 2005, it was well received by their circle of friends. They wanted to take it a step further and get it published, but as mothers of young children they had little time to spare. Then in 2010, with new story ideas evolving and self-publishing becoming more technologically viable, they made the choice to launch their own business. Whimsical Publishing now has two offices, one in Creston and one in Cranbrook.

"Technology started to change dramatically in the book industry," said Ayling. "The way we publish, buy and read books is evolving and as a result indie publishing is on the rise. Even big name authors like Anne Rice and Steven Covey have become their own publishers."

Both women are experienced in running a small business, and having their own publication company made it possible for them to retain artistic control over their work. They are attracting many Kootenay readers now, but they hope to become internationally known in time.

The current economic environment can make it daunting for entrepreneurs to take on new ventures. Thankfully even in times of recession, children's books still have a place in people's hearts.

"Quality children’s stories sell well regardless of the economy," said Ayling. "Parents will always embrace a story that enchants or delights a child. So our focus is to continue to promote our stories as something to cherish through the years."

Following a dream

At present, Ayling and Ryckman are not publishing the work of other authors but they hope to offer that service in the future. For now, they have their hands full with four new projects, and are taking a steady, patient approach to growing their business. Ayling has sound advice for others who are thinking about starting their own companies.

"Learn what you can about the business you’re in and keep up with the changes that technology may bring to that industry," she said. "Decide what you want to achieve and plan your progress, but be open to modifying your plan to accommodate unexpected challenges or opportunities. Be patient and grow your business at a pace you can sustain given your resources."

Perhaps another key to their success is passion, as the two women have a deep enthusiasm for their work and take pride in their ability to share memorable stories with children throughout the Kootenays. That passion is evident as Ayling describes her most exciting moment as a business owner.

"Without a doubt our proudest moment was opening that first box of books and flipping through a copy of Miss Emily Goes to Bat for the first time," she said. "In that moment, what had always been an idea was now a tangible product."