Top Instagram Brands in the Kootenays

KootenayBiz’s list of Kootenay brands ranked by number of Instagram followers

by Kerry Shellborn and Julie Matchett
Graphic showing pie chart.

When it comes to the top 20 Instagram brands in the Kootenays, the tourism sector takes the biggest slice of the pie at 50 per cent. — Graphic courtesy KootenayBiz

Have you wondered which social media platform is the best one for your business? According to, the social media platform where your customers are the most likely to follow you is Instagram (based on U.S. respondents, but it would be similar in Canada).

— Source:

If your business is already on Instagram, then you know what all the fuss is about. If not, and you are considering getting a social media account, then knowing which platform your customers are most likely to follow along is an important place to start. It’s also important for small businesses to know what kind of content attracts followers and encourages engagement.

To help brands get inspiration for their Instagram account, has compiled a list of the top 20 brands in the Kootenays with the most followers. While we recognize that quantity doesn’t always equal quality, it can be beneficial to follow other top social media brands and learn from what they are doing right.

Here is our list (compiled in February 2022) of the Kootenays' top 20 Instagram brands

1. Revelstoke Mountain Resort
Instagram bio: Most vertical ski resort in North America.
Followers: 108,065
Instagram address: @revelstokemtnresort

2. Kicking Horse Mountain Resort
Instagram bio: Champagne powder capital of Canada and host of the 2022 Freeride World Tour.
Followers: 69,598
Instagram address: @kickinghorsemtn

3. Fernie Alpine Resort
Instagram bio: Known for 37 feet of snowfall every season, epic skiing and snowboarding and the legendary Summer Mountain Bike Park.
Followers: 58,097
Instagram address: @ferniealpineresort

4. Red Mountain Resort
Instagram bio: Fiercely independent, top 10 largest resort in North America. Most acres per skier. Located in awesome, Rossland, B.C. Why wouldn’t you shred Red Resort?
Followers: 43,053
Instagram address: @redresort

5. Whitewater Ski Resort
Instagram bio: We like snow.
Followers: 31,476
Instagram address: @whitewaterskiresort

6. Island Lake Lodge
Instagram bio: A backcountry lodge near Fernie, B.C. Enjoy catskiing in the winter, hiking, biking and fly-fishing in the summer. Featuring great dining and a relaxing spa.
Followers: 23,461
Instagram address: @islandlakelodge

7. Panorama Resort
Instagram bio: A four-season resort tucked deep into the Purcell Mountains of B.C. We want to see these mountains through your eyes.
Followers: 21,818
Instagram address: @panoramaresort

8. Kicking Horse Coffee
Instagram bio: This coffee kicks ass. Why? It’s delicious. It’s 100% organic and fair trade. It’s roasted right in the Rocky Mountains. Wake up with us.
Followers: 21,748
Instagram address: @kickinghorsecoffee

9. Fairmont Hot Springs Resort
Instagram bio: Canada’s favourite family destination!
Followers: 13,053
Instagram address: @fairmonthotspringsresort

10. Kimberley Alpine Resort
Instagram bio: Small town charm—real mountain experience in Kimberley, British Columbia, Canada.
Followers: 10,340
Instagram address: @kimberleyalpineresort

11. Drift Boutique
Instagram bio: Your Kootenay mobile clothing boutique.
Followers: 9,506
Instagram address:

12. The Roasted Chickpea
Instagram bio: Plant-based gluten-free meal prep, located in Castlegar, B.C.
Followers: 8,331
Instagram address: @theroastedchickpea

13. The Hearing Loss Clinic
Instagram bio: A compassionate, forward-thinking hearing clinic with nine locations across Southern AB and BC. Hear Better. Live Better.
Followers: 6,157
Instagram address: @thehearinglossclinic

14. The Josie Hotel
Instagram bio: Exhilarate your soul with endless mountain adventures at RED Resort in Rossland, B.C. Award-winning ski-in, ski-out boutique accommodations.
Followers: 6,057
Instagram address: @thejosiehotel

15. Scout Clothing
Instagram bio: An independently owned women's clothing and lifestyle boutique located in historic downtown Nelson.
Followers: 5,740
Instagram address: @scout_clothing_

16. Maiden Perras
Instagram bio: Handmade gemstone jewelry made in Fernie, B.C.
Followers: 5,693
Instagram address: @maidenperras

17. Healing Hollow
Instagram bio: Handcrafted essential oils and blends. Available in Kimberley, Cranbrook, Fernie and online.
Followers: 5,177
Instagram address: @healinghollow

18. Honey Candles
Instagram bio: 100% pure and natural beeswax candles, handmade in small batches. Made in Canada by a family-owned business.
Followers: 5,016
Instagram address: @honeycandlesltd

19. Fernie Fix magazine
Instagram bio: Promoting all things Fernie and what life is like in a vibrant mountain town. Share how you get your Fix in Fernie by using Fernie Fix!
Followers: 4,749
Instagram address: @ferniefix

20. St. Eugene Resort
Instagram bio: Indigenously owned resort. Elegant rooms, fine dining, golf, spa, cultural activities, RV park and casino—all at one remarkable location.
Followers: 4,553
Instagram address: @steugeneresort

See a Kootenay business that should be included in our list? Send us a message on Instagram @kootenaybiz

Editor's note: These are the Instagram accounts that were suggested by our followers and should be added to our list:

Sarah Pike Pottery, Fernie: Artist, potter, stamp maker, Mountain girl. 
Followers: 100,676

JJ's Fashion, Trail: JJ's Fashion Clothing store. Family owned since 1973. 
Followers: 88,753

Olive Me Handmade, Fernie: For kids of the wild - original style since 2013. 
Followers: 34,016

Kootenay Rockies Tourism, Kootenay-wide: Official tourism organization for the Kootenay Rockies. Share your experiences with us.
Followers: 23,810

Kootz Collective, Trail: Outdoor + Kootenay-inspired gear and clothing.
Followers: 10,060

Jones Boys Boats, Ainsworth Hot Springs: Family owned and operated for over 60 years. Located on Kootenay Lake. One of the top boat dealers in the interior of BC. Come check us out!
Followers: 5,797

Hume Hotel, Nelson: Antique • Chic • Boutique. 
Followers: 5,423

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