Slicing up the marketing pie

Chris Holland believes in the seven fundamentals of marketing

Chris Holland, owner of Juggernaut Marketing, poses with his daughter, Brianna. —

Photo courtesy Chris Holland

Chris Holland, owner of Juggernaut Marketing in Nelson, is the epitome of an individual whose calling is marketing. He eats, drinks, sleeps, reads and thinks of ways and twists to help businesses develop and grow by leaps and bounds.

Holland has been deeply immersed in marketing and advertising for years, starting out primarily on the West Coast until he and his wife decided to relocate to Nelson eight years ago. It was in Nelson that Holland created Juggernaut Marketing.

Holland described the principles of marketing as seven slices in a prioritized order: sales, direct contact, online, publicity, promotion events, advertising and fusion. 

He attributes his success to keeping the marketing fundamentals in control and properly employed in new technologies.

“The more means there are to communicate, the more communications need to have meaning,” said Holland.