Communicating good news to the Boundary region
A positive approach has brought success for this owner/publisher/editor
To Erika Domeij, the owner, publisher, editor, ad salesperson and layout artist for The Boundary Communicator, the concept of the publication was fiine. Based in Grand Forks, The Boundary Communicator had a regional distribution of 2,000.
Evidently, the fine-tuning applied by its new owner one year ago worked too—to the extent that there are locals who have the arrival of each new issue marked on their calendars.
A Rossland native, Domeij (pronounced Doe-may) admits that having a family background of readers and an affinity for Kootenay culture—along with decisions she made directed toward mollifying The Boundary Communicator’s tone (“We don’t do negativity here.”)—may have contributed to the publication’s success. It’s nearly doubled its pages during the last year.
“It’s a pretty simple concept,” said the paper's jill of all trades. “If readers read it, advertisers buy space.”
Her achievement, something of a publishing phenomenon these days, has attracted letters and telephone calls from as far away as Ontario.
“It's amazing how quickly word gets around, especially in print,” she said.
To contact Domeij, you can email her or phone 250-442-6275.
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