Morgan Turner Photography in Cranbrook: Creating images with intent

Kootenay Businesses searching for commercial and advertising photography have found their man

by Kyle Born — May 25, 2020

Morgan Turner wears an aqua-coloured shirt with a red baseball cap.

“My goal is to provide clients with a comfortable and fun experience while creating visually stunning, impactful photographs.” — Morgan Turner — Photo courtesy Morgan Turner Photography

When it comes to photography businesses, wedding photography and family portrait studios make up the lion’s share. Commercial and advertising photography isn’t as prevalent. When a quality photographer turns up who specializes in these areas, they tend to make an impression. Enter Morgan Turner of Morgan Turner Photography in Cranbrook. He’s been running his company for only a year and already has an appealing portfolio.

“I’ve shot weddings and family portraits and that sort of thing in the past, but it just didn’t call to me—I didn’t feel the same level of passion for that type of photography,” Turner said. “I think the biggest draws to commercial and ad work are the technical aspects and getting to help businesses add value to their brand or public image.”

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With commercial and advertising photography, there’s a lot of pre-planning and creative work that happens before any gear gets set up. Turner develops a concept with a client by figuring out what visual look will suit their brand, message, or function, and then plans how to execute the shoot so that the final product matches the original creative vision.

“It’s a process to create a planned end result,” he said. “I'm easy to work with—one of the most laid back people you'll meet—and have always had positive responses from the clients and models I've worked with. I have a balanced blend of technical skill and creative vision when creating images, and thrive on expanding my boundaries. My goal is to provide clients with a comfortable and fun experience while creating visually stunning, impactful photographs.”

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Taking the time to patiently investigate how to photograph a location or product yields results through the lens and job satisfaction behind it.

“I absolutely love the challenges, variety, independence and creative satisfaction that I get from creating photos professionally,” said Turner. “I had previously thought of getting on board with a creative agency or media studio rather than pursuing this career independently, but I would have been far more restricted as to where I could live, so I chose to move forward on my own.”

Since Turner’s wife is from Cranbrook, the trifecta of family, affordability and lifestyle made the key city the ideal place to set up shop.

“I’ve become fond of Cranbrook—it’s absolutely beautiful here,” he said. “There’s a huge focus on the outdoor lifestyle and, on the business side of things, I feel like Cranbrook is in the early years of some significant long-term positive growth and evolution.”

To see more Morgan Turner Photography, follow @mturnerphoto on Instagram.