Kootenay archaeology
Eagle Vision Archaeology, a consulting company based in Cranbrook, is rebranding and will launch a new website in spring
Mark Hall is the new general manager of Eagle Vision Archaeology, a consulting company based in Cranbrook. He said that although life in the Kootenays may not be as spectacular as Hollywood and the archaeological adventures of Indiana Jones, the ancient history of the Kootenay area extends thousands of years back. Finding and protecting ancient artifacts and sites is a business service that Eagle Vision Archaeology provides.
“Archaeology is not something just seen on the big screen or in the pages of a National Geographic magazine,” said Hall. “We work for all major private companies, the government and the First Nations in the Kootenay region of British Columbia.”
Hall said Eagle Vision is owned and operated primarily by members of the Ktunaxa Nation.
“British Columbia’s Heritage Conservation Act provides for the protection of areas containing evidence of ancient human occupation,” said Hall. “As a due diligence measure, companies must have their land base inspected before development starts in order to ensure archaeological sites will not be disturbed.”
Hall said this is where the unique services and local expertise of Eagle Vision kick in, as the team is dedicated to helping companies manage archaeological potential.
Hall's background is in natural resources, environmental consulting and forestry, and he brings a wealth of experience to Eagle Vision. He is very enthusiastic about the rebranding of the company.
“Our firm is rebranding itself and is excited about releasing our new look and approach to business this spring,” said Hall.
He said that the firm's emphasis is on how it can align its services with customers' needs.
“Branding means so much more than just a pretty logo,” said Hall. “It is about building the character of the company. Our rebranding means turning the brand around so that our focus and emphasis is on understanding what our clients need—what a day is like in their shoes—so we completely understand how we can specifically help them meet their goals.”
Hall said that part of the rebranding is to be very clear with the company's message, which is that Eagle Vision is in this business to help clients complete their project objectives.
“It is important to build the business by first and foremost standing on the other side of the desk in your clients' shoes to really understand what their challenges and problems are, and what a day in the office is like for them,” said Hall. “Then I can clearly demonstrate what it is we can do to help fix the problems.”
Hall said that the company has always had a very good relationship with its clients.
“We are here to be proponents for our clients' projects," said Hall, "We want to identify, protect and ensure that archaeological sites are protected for the future. We will do our best to do that, and help the clients find ways to complete their projects.”
The rebranding will include building the company charter, which will lay out the purpose, mission and company values, and also building the website, which will have a client/customer focus.
Eagle Vision will have its new website up and running in the spring.