Cranbrook-based Kootenay Microgreens is sprouting roots in the region

Kootenay Microgreens specializes in the growth and distribution of these popular and super-healthy edible seedlings.

by Julie Matchett
Erin Robertson and Dennis Lavoie are the owners of Kootenay Microgreens, an urban farm in Cranbrook that specializes in growing and selling microgreens.

Erin Robertson and Dennis Lavoie are the owners of Kootenay Microgreens, an urban farm in Cranbrook that specializes in growing and selling microgreens. — Erin Robertson photo

It’s been only two months since urban farmers Erin Robertson and Dennis Lavoie started their business and already it’s sprouting up to become a success.

The Cranbrook couple are the owners of Kootenay Microgreens, an urban farm that specializes in growing and selling microgreens. Launched in March of this year, the business has a “direct-to-consumer” focus, which means they offer weekly contactless deliveries in both Cranbrook and Kimberley.

The pair both have full-time jobs, so what made this couple decide to start a business on top of their busy lives?

“Like most people during COVID-19, we started some new hobbies—including growing microgreens for our own consumption,” said Robertson. “After growing for ourselves for a few months, we decided it might be a product that others would enjoy.”

Judging by the community reception so far, their business is set to take root and keep growing.

“Often we have varieties that sell out!” said Robertson.

Shelves full of microgreens in various growing stages.

Microgreens have a quick growing cycle. From seed to harvest, most varieties can be harvested in about 10 days. — Photo courtesy Erin Robertson

They offer bi-weekly and weekly subscriptions for interested customers, which helps Robertson and Lavoie decide what to grow and also avoids customer disappointment. Nutters Everyday Naturals in downtown Cranbrook also recently arranged to stock their products in-store.

So what, exactly, are microgreens? Hailed as a superfood, microgreens are essentially “micro” versions of their adult plant and are a rich source of nutrients, vitamins and minerals. Seedlings are usually grown to the cotyledon stage (the first leaves) in a suitable medium and harvested above the soil. The varieties grown at Kootenay Microgreens have a crop cycle (seed to harvest) of about 10 days, and their most popular selections include broccoli, radish and speckled pea. To maintain maximum freshness and nutrition, all deliveries are made within 24 hours of microgreen harvesting although delivery is usually much quicker than that.

KootenayBiz chatted with Robertson about the health benefits of microgreens, the products they offer and what’s on the horizon for this growing business.

Sandwich topped with microgreens.

Microgreens are a versatile superfood. Add them to a sandwich or salad, or use them as a garnish for soups or pizza. The possibilities are endless! — Photo courtesy Erin Robertson

Microgreens are hailed as the new superfood. What are the health benefits of eating microgreens and shoots?

We encourage people to do their own research as each microgreen is different, but there is research that shows that microgreens are four to 40 times more nutrient dense than the adult versions of the plant. Broccoli microgreens are particularly famous for their levels of sulforaphane, which is known for its cancer-fighting properties.

What’s the difference between these products on your menu: shoots, microgreens and speciality?

“Shoots” are larger and heartier microgreens. The varieties we grow include pea, sunflower and fava bean. Microgreens are the traditional medium-size [seedling]—we have radish and broccoli. Speciality is a term we use to describe small yield and more dainty microgreens—currently we grow arugula.

For the microgreen newbie, does each variety have a particular taste? Do broccoli microgreens taste like broccoli, for instance?

Generally microgreens taste like their adult versions. Pea shoots taste like peas, radish microgreens taste like radish, etc. That said, the flavour isn’t identical but it should give you an idea of which varieties you may like.

Do you have any future plans for your business that you are particularly excited about?

Because our business is only a couple of months old, we are still focused on building a customer base and are excited to see what the future holds. 

Clear plastic containers full of microgreens.

Kootenay Microgreens can be delivered to your home and can also be found at Nutters Everyday Naturals in downtown Cranbrook. — Photo courtesy Erin Robertson

Related articles

East Kootenay, Cranbrook, Small Business One-on-one with Helen Barron, executive director of the Cranbrook Chamber of Commerce

Helen Barron, executive director of the Cranbrook Chamber of Commerce, highlights new programs implemented amidst the COVID-19 pandemic

by
East Kootenay, Canal Flats, Cranbrook One-on-one with the Kootenay’s bullish business baron—Brian Fehr

Business baron Brian Fehr is bullish on his four Kootenay businesses with more exciting plans forthcoming

by
View all Cranbrook articles

Comments