A new design for the Kootenays

Koncept Kustom Paint is Cranbrook's newest automotive paint shop; their services range from complete bodywork to custom design

by Brittni Dale
Photo of a classic car in a paint shop

A classic car undergoes transformation in the automotive paint shop — Ben Runzer photo

Koncept Kustom Paint has been in the minds of 23-year-old Ben Runzer and 25-year-old Kyle Morrison for more than four years. Having been open for only 12 months as of spring 2011, the company is very new; it promises to bring an energetic creativity and originality to Cranbrook's auto detailing scene. The large, impressive building sits on King Street. However, it is not merely the size and grandeur of the building that leaves customers awestruck—the two young men running the automotive airbrush shop have a striking talent for art.

"I was quite young when I began drawing—probably around nine or 10," Morrison said. "My mom used to paint canvas when she was younger and it was probably her who encouraged me the most."

Sharing their talent with the Kootenays

Koncept Kustom Paint showcases Runzer's and Morrison's outstanding artwork, which ranges from self-portraits to fancy designs on lawnmowers. Going to art classes annually in Nevada has given the two young men the basics of their trade.

"Ben showed me what an airbrush was four years ago," said Morrison, "and because I've always enjoyed art and being creative, I picked it up quite quickly. After attending classes (in Las Vegas) and actually seeing what could be accomplished with an airbrush, I was instantly addicted to painting."

Runzer and Morrison met soon after Runzer moved from his hometown of Edmonton, Alberta, to Cranbrook. They bonded over their shared love of art and the outdoors. Both Morrison and Runzer relished in the idea of working for themselves and doing what they loved.

Moving from Kamloops, B.C., when he was 10, Morrison has been a Cranbrook resident for nearly two decades. Both men agree that living in such a beautiful location is an inspiration for their art.

"Living in British Columbia inspires me so much," said Runzer. "It has a lot to do with being able to enjoy the weather, both when it's snowing and when it's sunny. There are so many lakes and trees, and just so many things to do; it really eases the stress of everyday life."

Morrison enthusiastically explained the step-by-step process that occurs with every new project. The customer comes to Koncept Kustom Paint with a basic idea. After Morrison and Runzer give their own input and interpretation, they discuss the overall plan with the client and come to an agreement. Then Morrison and Runzer prep the project and paint it. Once the airbrushing is finished, the project receives a clear coat and the customer is called for pickup.

Showing their creative side

Koncept Kustom Paint is not only the Kootenay's newest automotive paint shop but perhaps its most unique as well. It is the first of its kind to offer full custom airbrushing, catering to customers who want something that strays slightly outside the norm.

"Most of the people who come in are the people who are the most passionate about cars and motorsports," Runzer said. "Everyone who comes into the shop wants to stand out, be different."

"There isn't really anything I don't love to paint or draw," said Morrison. "I can say, though, that my favourite project to date has been customizing a snowmobile. I drew these very intricate, detailed skulls on the hood of this sled, and it just looked fantastic."

Morrison and Runzer admit that every airbrush artist they have known struggles for a while until they recruit a solid customer base. As of now, the pair's only means of advertisement is word-of-mouth from satisfied customers and a Facebook page with the company's information and pictures of finished products. However, this does not deter Runzer or Morrison. Their passion for art and satisfying their customers is enough to keep them looking towards a bright and successful future.

"I definitely feel that everyone who paints or does anything artistic brings their own style," said Morrison. "For instance, many people paint skulls on vehicles, but you will never find two that look the same. And that is what we want to bring people—the chance to show off their uniqueness."

Adding some artistic flair to one's vehicle really does seem a good way to complete the beauty found in the gorgeous Kootenay region. As the economy turns around, Runzer and Morrison see a future where more and more people in the Kootenays will spend their money on luxury items.

"People need to spoil themselves sometimes," Runzer said. "It makes you feel good. We can bring them a fun way to express themselves and a cheaper alternative to running out and buying a new vehicle."

Morrison and Runzer can be reached through their page on Facebook.com. 

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