Black tires go green

Toyo Tires contain recycled nut shells for traction

An Observe tire on a Subaru in the snow

Disclaimer: I bought these Observe tires last winter and did not know about this green technology until now. — Virginia Rasch photo

Has Toyo Tires gone nuts? Nope, they’ve gone green!

The Observe line of Toyo winter tires contains black walnut shells for traction.

The tire company needed a stud-less technology because studded tires can damage roads. The small pieces of metal—the studs—are designed to dig into ice, providing traction. But if the road surface is not covered in ice, the studded tires can dig into pavement, which is why many jurisdictions limit their use during non-winter months.

The Toyo Tires website video explains that the company tested many natural and synthetic substances and one of the hardest natural substances they found was black walnut shells.

The shells are collected from black walnut farmers who grow the nuts for food. The shells are then purified and crushed. When added to the tires, they act like tiny spikes that bite into slippery road surfaces.

This is an example of upcycling, a process of transforming byproducts or waste materials into new products for better environmental value.

But Toyo Tires didn’t stop there! Bamboo—another renewable resource—is also used in the Observe tire line as it helps with that thin layer of moisture between ice on the road and your tire. Bamboo is porous so it acts like a sponge and spits or ejects the water off as the tire spins. The result is more tire touching and gripping the road surface.

“For a passenger vehicle, the Observe tires are one of the best traction tires on the market,” said Mike Heisler, manager of Mister Tire in Invermere, B.C. “They’re one of my best-selling tires.”

The Observe tire line has been on the market about 10 years, Heisler said. If you look at tire reviews on the Internet, one site rates these tires as 4.4 out of 5. Not bad for a nutty idea.


Virginia Rasch

Virginia is a writer and copy editor with Koocanusa Publications. She is an avid outdoor recreationist in all seasons and has lived in the Kootenays for 10 years. With degrees in the natural sciences, she has worked as a tour guide, an environmentalist, a writer, and a copy editor of scientific publications. Virginia now brings her passion for everything green to Kootenay Business. View all of Virginia Rasch’s articles

Related articles

Green Scene, East Kootenay, Invermere, Energy, Environment, Small Business thinkBright Homes: A lighter touch on the planet

thinkBright Homes, based in Invermere, B.C., is at the cutting edge of the green building industry

Green Scene, East Kootenay, Cranbrook, Health & Wellness, Retail, Small Business Your nose knows the difference in natural body care products

Petra Naturally in Cranbrook, B.C., expanded to offer even more natural bath and body products and loose teas

Green Scene, West Kootenay, Nelson, Environment, Small Business Nelson Tiny Houses are big on charm

Nelson Tiny Houses in Nelson, B.C., proves that downsizing can mean upgrading

View all articles