Red Mountain Resort & Regional Economy get lift

photo Red Mountain Resort ad

Rossland, British Columbia, Canada: Red Mountain Resort is beyond proud to announce that its recent expansion to contiguous Grey Mountain now comes with a chair lift. The fixed-grip Poma quad chair was set for installation starting with a ground breaking ceremony which took place, Thursday, June 20th at 5:00 PM. The new lift is on schedule to be completed for this coming ski season.

In addition to the ski area’s Red and Granite peaks, skiers can now access one more stellar peak, Grey Mountain by chair lift — with 360-degree skiing off the top! This development of Grey Mountain marks one of the single largest expansions of an existing resort in North America in four decades. It places Red Mountain Resort firmly in the scale of resorts such as Breckenridge, Colorado or Jackson Hole, Wyoming in terms of skiable acreage. Grey Mountain adds 997 acres to Red, bringing the total skiable acres to 2,787. This puts the "local legend" hill in the Top 20 of all North American resorts in terms of terrain scale.

Download high-res version of map »          Download web version »

Funding for the new chairlift came in-part from a loan from the Southern Interior Development Initiatives Trust (SIDIT). SIDIT’s funding programs are specifically targeted toward investments in self-sustaining projects that support the ten mandated themes as defined in legislation. Performance measures include job creation, retention and enhancement, increased revenues, sustainability, leverage and economic diversification to the Southern Interior area of British Columbia.

“Having the Southern Interior Development Initiative Trust involved in the Red Mountain Resort Development is not only good for Rossland, it also benefits the entire Boundary Region as a whole," said Grace McGregor, SIDIT chairperson. “Southern Interior Development Initiative Trust supports investment in sustainable economic development initiatives throughout the Southern Interior and is very pleased to support the Grey Mountain expansion at Red Mountain Resort”

"History shows that resort terrain expansions entice new, passionate visitors," said Fran Richards, vice president of marketing. "We expect a significant increase in lift ticket sales as a direct result of this new, lift-accessed terrain — and that obviously spells good news for the local and regional economy. Red is already here and already a huge draw for the region. We want to grow, but only in a sustainable, organic way that respects the experience — a ski experience that we all love and that is harder to find these days." 

"Destination skiers have unique needs," said CEO Howard Katkov. "They come for the powder and fall-line vertical, absolutely, but they also need coffee in the morning, groceries to fill up that condo fridge, rental cars, gas, beds to sleep in and a few beers après-ski! They need entertainment, fine sushi and maybe a nice bottle of wine to take back to their room. This ultimately means more jobs in the Rossland area, a more robust and diverse local economy, and more of the word-of-mouth that put Red on the map in the first place." 

"This expansion into Grey will keep the pace and passion of the Red Mountain Resort experience intact while offering expanded intermediate terrain selections for families and mixed-skill groups," Katkov continued. "This new Grey terrain alone is about the same size as Mount Baker. It has to be skied to be believed. There's the same fall-line runs that Red is famous for, some new tree runs that already seem like favorites, and plenty of mellow glades on the southern slopes. Hardcore snow sliders will love the challenging new chutes and steeps off the north and eastern slopes of Grey. We feel the new lift will enhance the experience for all our customers. "Lift-lines have never been a deterrent around here…and the new lift on Grey will spread guests out even more. Local powder fiends have nothing to worry about and new visitors have a lot to look forward to."

The Grey Mountain expansion makes Red the 8th largest ski area in Canada and, for comparison, the 18th largest in the USA out of approximately 500 resorts. Located just 5mi/8km north of the USA/CAN border, Red has long been a key component of both B.C. and Washington skiers' diets, not to mention a hot spot among the world's "powder vanguard."

With 2,919ft/884m of vertical on offer from the top of Granite and 2831ft/863m of vert off the new peak on Grey, it's no wonder The New York Times voted Rossland/Red Mountain their "Number 8 Place to Visit in 2013," citing the expansion as a true game changer: "Suddenly Red’s trail map will stretch as wide as Jackson Hole’s inbounds terrain. With a new lodge and the first on-hill accommodations added in the last few years, this local legend is ready to step out into the spotlight," writes the New York Times' Christopher Solomon.

Yep, Red Mountain Resort is ready for its close-up.

Keith Powell

Keith Powell is the publisher and founder of Kootenay Business magazine which is part of the Koocanusa Publications group. View all of Keith Powell’s articles

Related articles

Kootenay BizBlog, East Kootenay, Kimberley, West Kootenay, Trail Tervita buys Columbia Recycle in Kimberley and Trail

Tervita is a leading environmental services company with nearly 40 years of industry experience.

Kootenay BizBlog, West Kootenay, Golden, Retail, Small Business Golden Chamber presents Business Excellence Awards

The Kicking Horse Chamber of Commerce hosted a gala dinner event and presented 14 awards in a variety of categories.

Kootenay BizBlog, East Kootenay, Creston, West Kootenay, Agriculture, Forestry, Small Business Two Kootenay companies finalists in BC Export Awards

The BC Export Awards annually seeks out BC’s Top Exporters and honours companies for their excellence and achievements in 9 categories.

View all articles

Comments