New microsite launched for “What’s Your Rush” campaign from Kootenay Rockies Tourism

A contest component is attached to the campaign with four 'Rush' prize package options up for grabs.

Graphic of 'What's your rush?' ad campaign.

Consumers will choose their 'rush' level on the microsite and will be presented with an array of businesses and products to choose from, on both a map view and a list view. — Photo courtesy Kootenay Rockies Tourism Facebook page/William Eaton

Working in collaboration with Victoria-based marketing agency Eclipse Creative, Kootenay Rockies Tourism has launched a new consumer driven campaign designed to showcase the Kootenays adventure and tourism products — from soft to extreme activities and everything in between.

Focusing on the phrase, 'What's Your Rush?', this campaign is designed to excite the consumer with an array of activities from the adrenaline and heart pumping, to the relaxed and peaceful.

Consumers will choose their 'rush' level on the microsite and will be presented with an array of businesses and products to choose from, on both a map view and a list view.  They are also subtly being encouraged to spend more time in the region, with the play on words, which asks them directly 'What's Your Rush'?

"I am so pleased to say that after a diligent RFP process, we entered into an agreement with Eclipse Creative, an award winning agency located in Victoria and this month we launched the initial phase of our creative campaign, centered around the theme of 'What’s Your Rush?'" said Kathy Cooper, CEO of Kootenay Rockies Tourism.

A contest component is attached to the campaign with four 'Rush' prize package options up for grabs.  Many mediums will be used to promote the campaign including television, newspaper, Google search, Facebook and Instagram platforms. 

The campaign will run from mid-April to mid-October.

Updates will be provided as the campaign rolls out. 

Check it out at WhatsYourRush.ca

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