BetterBook launches shop local campaign for Kootenay businesses

Any business can be part of this Shop Local program simply by participating in your local market’s BetterBook.

When you shop local, the money that is spent in your community STAYS in your community - Shop Local. — Photo courtesy BetterBook

Why Shop Local?

When you shop local—making a purchase from within your local community instead of online or out-of-town—you are helping to strengthen your local economy. In fact, studies show that for every $100 you spend locally, $73 stays in the local economy.

Here's how:

Tax Revenues

Shopping local allows sales tax revenues to go to your local municipality, funding community services such as police services and fire protection, health care, amenities and parks, emergency services, children's programming, even job training initiatives.

Job Creation

People who work in the service agencies your local tax dollars support are able to keep their jobs. Plus, people who work at the businesses you purchase your products and services from have sustainable employment.

Local Profits

Buying from locally-owned businesses helps keep the profits local, too. And, locally-owned businesses purchase goods from local suppliers, utilize the services of other local businesses, invest in the local economy and employ local staff.

Cascading Domino Effect

When the people you see every day—your neighbors, the cashier at your local supermarket, your child's teacher—have sustainable employment, they'll spend their money in your local community. The resulting domino effect allows your dollars to support the local economy many times over.

How to get involved….

At Your Place of Business

Join the Shopping Local effort by displaying a Shop Local sticker on store windows to show consumers that you support your local economy. Email us at [email protected] to request a sticker for your business.

On Your Website

Another way to show your support is by posting the Shop Local logo on your website. When visitors come to your website they will value your support of investing and shopping local.

On Social Media

Help spread the word about the benefits of shopping local in your community when posting to your social networks. Let people know when you have purchased something local and encourage them to do the same! Share the Shop Local logo and message on your social networks.

In Your Marketing Materials

Your email signature, business cards, brochures, ads, promotional materials—these are all great places to show your support for Shop Local. Include the tag logo below on all of your marketing materials for even more exposure and attention.

The Shop Local Philosophy

Your BetterBook and www.betterbook.ca are designed to be your local community’s own “local search” engine. It features local businesses in your community. When you “Shop Local”, you are investing back into your own community, helping grow and sustain the local economy, and creating even more local jobs.

No matter what type of service you are looking for chances are you will find it locally – auto repair, auto parts, retail shopping, professional services like lawyers and accountants, plumbers, restaurants to name but a few.

Your support of the local businesses featured in the BetterBook, in-print or on-line is much appreciated. These businesses are owned and operated by people that live and work right here in your community. They have a vested interest in your community’s continued success and sustainable future.

Reach for the BetterBook or go on-line at www.betterbook.ca—together we can “Shop Local” and help our communities thrive and prosper!

How can you participate?

Any business can be part of this Shop Local program simply by participating in your local market’s BetterBook and on-line at www.betterbook.ca. To book your participation call 1-800-663-8555.